Seller's Guide

Greg and his partner, Michelle, have been in real estate, covering Annapolis to St. Mary’s, along Maryland’s western shore since 2013.   Whether it’s a multimillion-dollar waterfront estate, a large farm or a two-bedroom condo, Greg and Michelle offer a tailored strategy for each property they list.  They understand that every property, like every client, is different and requires its own approach. 

From pricing, staging, photography, and marketing, their vast network of resources and full-service approach provides an optimal home selling experience. In short, your home sells more quickly and for more.  There are reasons they have a sales to list ratio significantly higher than the area average and have a 100% success rate when they have taken over a property and re-listed them after they became expired or canceled when previously listed.

When preparing to sell your home, Greg & Michelle will work closely with you to identify what will make your home more attractive to a buyer.  They will pinpoint updates that will ensure your home stands out among the rest of the market and attracts qualified buyers. 

• Curb appeal is crucial when it comes to making a memorable first impression. Every aspect of your home will be assessed and addressed as needed, including any fencing, garden, patio, driveway, etc. They will go over which particular projects are worth the outlay for an improved return on your investment and, ultimately, a higher sales price. More importantly, they will keep you from the point of diminishing returns.  
• Home staging is the art of decorating your property so attractively that buyers will be enticed to make an offer. Pictures, online, will determine whether a buyer even wants to see your home in person.  Your home’s online presence isyou’re your first showing, not when someone walks in the door for the first time.  This process includes decluttering, cleaning, minor repairs, furniture rearrangement, window washing, flowers, and other accessorizing as needed, all of which improve the appearance of the property for maximum appeal and profit.  Michelle will actually do most of this work herself, free of charge.  It is part of their full, white glove, service.  Remember, luxury is a service, not just a price point.  Greg and Michelle also have a vast network of resources to assist in this process. 

Once your home is staged, it’s time for marketing. This is the most critical step in the selling process, and Greg and Michelle use innovative and proprietary marketing tools to ensure a successful sale.  Unlike most agents in the area, they don’t rely on a sign and the multiple listing service to sell the house for you.  This includes: 

• A suggested list price using comparative market analysis, assessing recently sold homes in the area that are similar to yours. This is ensure your home is competitive and will drive the most possible interest from buyers. 
• Professional photography and videography, when it comes to making a good first impression, as most buyers today start their search online.  
• A targeted combination of traditional and digital media to market your home, including paid social media ads, email, direct mail, print and more. 
• Additionally, they will list your home via Multiple Listing Service (MLS), so your home is seen by countless prospective buyers. They also have access to Coldwell Banker’s Exclusive Look network, which reaches Coldwell Banker offices nationwide.  With Coldwell Banker being the largest brokerage in the U.S., this is a major resource if you want to start off market.

It takes confidence and experience to successfully negotiate the sale of your property for top dollar. Working with Greg ensures you achieve the highest price possible for your home. He is specially trained in home sale negotiations and will advocate on your behalf. Contact Greg Beckman today to sell your home! 

• Step-by-step consultation through the entire home selling process 
• Unparalleled access… when you need him, Greg is there. He will also communicate with you on a regular basis, every step of the way 
• Excellent agent relationships- Greg’s reputation as a professional creates trust and respect, which goes a long way in representing sellers and buyers. You can see this in the reviews many clients have provided